PR campaign to launch the new multi-million pound Global Technical Centre for International turnkey engineering specialists Briggs of Burton.
Who?
Briggs of Burton is a global process engineering company headquartered in Burton on Trent, UK. With over 285 years’ experience, Briggs are known for their rich history and heritage in the Brewing and Distilling industries supplying turnkey engineering and equipment projects for the biggest breweries and distilleries globally. In recent years, the company has diversified and developed its experience in the Food and Pharmaceutical industries. This growth has allowed the business to continue to develop and they now employ over 270 staff across seven sites globally.
The Project
To mark the opening of the new multi-million pound investment at Briggs Global Technical Centre in Burton the company were looking for a press launch to highlight their growth and expanded facilities.
Working with Briggs, Creative Word PR produced a press release to promote the investment and recognise the key messaging around the success.
The press release not only highlighted the ongoing success of the company but focused on the environmental considerations and employee wellbeing which the expansion plans emphasised.
Result
The launch received extensive coverage across key publications with spikes in both social media and website hits as a direct result. Key messaging focused on not only the business success and investment but also the employee wellbeing, and environmental considerations implemented to create the headquarters of the future.
“The launch was a tremendous success for Briggs, and it was great to see the positive impact of PR across all of our communications.
Sonia Ganatra, Senior Marketing Co-ordinator at Briggs of Burton
“Our team were so proud of the coverage Briggs received in the local and regional press. Equally our customers and partners recognised the investment which created a positive buzz of the Briggs brand.”
Highlights
- Coverage across all major regional and business press
- Social media impressions reached 13,000+ from the original post – the best performing to date for the company
- Additional requests for coverage in trade press including Inside Food and Drink and manufacturing led news Zenoot
- Recognition from industry contacts and customers
- Spike in activity on the Briggs website with half of all users coming directly from the LinkedIn post
“The Global Technical Centre campaign had a really positive impact on our business.
Sonia Ganatra, Senior Marketing Co-ordinator at Briggs of Burton
“As a team we have not always had the time to pull together the content needed to tell our customers about our successes.
“We lacked the consistency as a team which Cheryl has supported with massively. Cheryl has the expertise and knowledge to tell our story in a way which resonates to our audiences and has resulted in quality coverage in the right publications. Cheryl has given us a 100% hit rate in local and regional press of which we are immensely proud. Think PR. Think Cheryl Morris”
Summary of successes
The campaign was a momentous success for the company and has helped to raise awareness of their recent successes. Briggs received coverage in all of the major regional titles. The story covered all of the main key elements requested by the team including the environmentalconsiderations, employee wellbeing and the growth of the company. The positive reaction from existing customers, industry leaders and colleagues saw a spike in engagement across the website and social media platforms as well as in person. This resulted in a high level of engagement and reach which the company hasn’t achieved before. The success enabled multiple requests for interviews from other key engineering and manufacturing publications.
Creative Word PR 