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Why content is just as important as coverage in measuring PR success?

When we talk about PR sometimes it is too easy to simply think about the numbers and where a business is featured. We list the places such as local newspapers, BBC Radio or even specialist trade. You look at whether the titles are in your target area and judge success as having gained media coverageContinue reading “Why content is just as important as coverage in measuring PR success?”

Training launches online

Now you can get the benefit of PR training from a journalist. Learn step by step how to produce an effective press release as well as how to pitch and find contacts to secure local coverage which will improve your SEO and raise your profile. Press Release Writing For SMEs is a step by stepContinue reading “Training launches online”

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