Ongoing media support to gain high profile national and online media coverage to boost SEO and raise the profile of Shoes by Shaherazad’s signature British made product 18 Hour Heels.
Shoes by Shaherazad – Founder Shaherazad Umbreen
Who: Independent shoe designer who created the revolutionary 18 hour heel providing up to 18 hours of pain free heel wear.
Project: Ongoing media support to drive sales and increase brand awareness. Working alongside Shaherazad, Creative Word PR developed a series of content opportunities to tell the brand story and pitch media coverage regionally, nationally and in trade publications. Working alongside the business goals we focused on driving awareness locally with regional TV and radio as well as looking to target key fashion and footwear publications.
Success: Shoes by Shaherazad saw an ongoing increase in sales with founder Shaherazad Umbreen recording a 500% increase in reach and 30% of sales due to media coverage. Highlights for PR include Birmingham Mail, regional BBC TV and radio, regional business pages, BBC news online as well as fashion outlets My Fashion Magazine with a reach of over 130,000, Footwear News and Celebrity Secrets Magazine which is distributed with OK magazine.