Regional PR a dying art or a powerful ally?

When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or a powerful ally?”

7 reasons your PR is failing

Frustrated that your PR doesn’t seem to be getting the reaction you had hoped? Feel confused as to the benefits and not seeing the results you had wanted? You could be making these common mistakes when it comes to PR for SMEs. Used right PR can be a great asset and have multiple benefits forContinue reading “7 reasons your PR is failing”

Why good PR is about more than just a press release

So, you’ve got a big event coming up, won an award, seen sales soar or you are starting to launch a new product? You just need to send out a press release right? When it comes to PR there is a lot more to getting good coverage then writing a press release and sending itContinue reading “Why good PR is about more than just a press release”

What makes a good story a winning pitch for a journalist?

Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”

PR Moment for Creative Word PR

Creative Word PR has been chosen alongside other PR professionals to talk about the issue of mental health in the industry for a trade magazine. PR Moment, a leading publication for the PR industry, asked for an insight in to the industry and how practitioners can support their mental health through the pandemic. Cheryl Morris,Continue reading “PR Moment for Creative Word PR”

How to create a website which works!

When you think about a new website for your business it is all too easy to focus on how you want the website to work, the style, colours, imagery. However, to make a website function correctly it is essential as a business you take the time to focus not just on the design but alsoContinue reading “How to create a website which works!”

Why content is just as important as coverage in measuring PR success?

When we talk about PR sometimes it is too easy to simply think about the numbers and where a business is featured. We list the places such as local newspapers, BBC Radio or even specialist trade. You look at whether the titles are in your target area and judge success as having gained media coverageContinue reading “Why content is just as important as coverage in measuring PR success?”