Dragon’s Den star picks out Creative Word PR

Creative Word PR owner Cheryl Morris was at the ICC in Birmingham to meet BBC2 Dragon’s Den star Theo Paphitis after being selected for a prestigious Small Business Sunday Award.

The awards, run through Twitter and known as #SBS, single out small businesses who show passion and determination in their industry. They were created by the multi-millionaire businessman as a way of supporting small businesses and include ongoing support and networking opportunities to help independent businesses flourish.

Cheryl, who is a PR specialist helping SMEs and micro businesses to tell their story through words on their website, newsletters, in case studies or the media, was invited to this year’s #SBS event  to meet the leading entrepreneur who owns High Street retailer Rymans.

She said: “Meeting Theo was such an inspiring and memorable moment for me as a business owner. Starting my business five years ago I just had a passion to help other small and micro businesses to shout about their successes and tell their story.

“To now be standing on a stage next to a multi-millionaire businessman who chose to believe in me and my business is really something.”

The #SBS event is designed to help entrepreneurs to gain the support they need to grow their business and features first hand guidance from leading business people including specialists from Google on how to maximise your business’ digital presence, free legal advice and even a chance to catch up with fellow Dragon’s Den star and crafting entrepreneur Sara Davies.

The award comes just months after Cheryl was selected by leading business woman Jacqueline Gold CBE, chief executive of Gold International Group, for a Women in Business Award.

Talking at the time about why she chose Burton based Creative Word PR from the multitude of nominees, Jacqueline Gold CBE said: “Creative Word PR expertly works with a range of businesses to help get their news noticed by the right audience. Cheryl’s journalistic experience makes her perfectly placed to help companies share their business stories and raise their profile.

I wish her every success in the future.”

Cheryl trained as a journalist at the Burton Mail completing a Diploma in Journalism before going on to write for BBC online and work in a unitary authority press office.

She started Creative Word PR in 2015 to help support businesses in shouting about their successes. Clients have received coverage in everything from local to regional, trade and even national press including Marie Claire, Yahoo Style, Metro, The Sun, Families online, Woman magazine and BBC online.

Working on a freelance basis the support is tailored around individual needs to make sure that companies only pay for what they need. This makes quality website copy, engaging case studies and national media coverage accessible to all.

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