Hiking with a Viking to encourage sustainable school travel

Burton school children have been encouraged to walk to school with a Viking in a bid to ease congestion and reduce pollution. For Walk to School Week Outwoods Primary School, in Harehedge Lane, took part in a series of activities to encourage families to ditch the car and get active while walking to school. DesignedContinue reading “Hiking with a Viking to encourage sustainable school travel”

7 reasons your PR is failing

Frustrated that your PR doesn’t seem to be getting the reaction you had hoped? Feel confused as to the benefits and not seeing the results you had wanted? You could be making these common mistakes when it comes to PR for SMEs. Used right PR can be a great asset and have multiple benefits forContinue reading “7 reasons your PR is failing”

Burton garage goes green as it celebrates record year

Crescent Motors, in Wetmore Road, is leading the way in service and repairs for electric vehicles following investment in greener technology as they celebrate a record year for the family firm. After installing new equipment and training staff, the independent garage is now home to one of only 6.5% of mechanics in the UK currentlyContinue reading “Burton garage goes green as it celebrates record year”

Why good PR is about more than just a press release

So, you’ve got a big event coming up, won an award, seen sales soar or you are starting to launch a new product? You just need to send out a press release right? When it comes to PR there is a lot more to getting good coverage then writing a press release and sending itContinue reading “Why good PR is about more than just a press release”

Celebrating International Women’s Day

Only eight of the UK’s top 100 companies are headed up by women. Despite recent positive strides to create more diversity in senior management roles there are still industries, like print, where men make up the majority of the work force – 69% of print workers are male. To celebrate International Women’s Day Managing DirectorContinue reading “Celebrating International Women’s Day”

Another year of CIPR accreditation!

Creative Word PR is a proud member of the Chartered Institute of Public Relations. CIPR is the world’s only Royal Chartered professional body for public relations practitioners. The governing body oversees the standards and ethics of the industry to maintain and advance standards. The Continuing Professional Development (CPD) scheme offers the opportunity for members toContinue reading “Another year of CIPR accreditation!”

What makes a good story a winning pitch for a journalist?

Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”

Celebrating 60 years of print as company sets to expand

Momentous year for Birmingham print company as they mark 60 years in business with ambitious plans for growth. LG Davis, in Kings Heath, specialises in print, branded merchandise and office supplies and work with a variety of leading national companies, local SMEs and NHS Trusts. A family run second generation firm, they have now outlinedContinue reading Celebrating 60 years of print as company sets to expand

Driving passion for STEM with eco-inspired racing car

Leading engineering firm Briggs of Burton backs youngsters bid to race at the iconic Goodwood track as part of a community project to encourage more young people into the world of Science, Technology, Engineering and Maths (STEM). Hilton Formula 24 is an innovative  project run by local science and technology company STEM Venturi, giving youngstersContinue reading “Driving passion for STEM with eco-inspired racing car”

Four new jobs for AI tech company as it expands in Staffordshire

Perfect Virtual, which specialises in making data and Artificial Intelligence software simpler to increase a business’ profit margins, has launched a base in Staffordshire and is now looking to take on 4 new members of staff. Run by Rohit Parmar-Mistry the firm has been supporting businesses around the world for the last two years helpingContinue reading “Four new jobs for AI tech company as it expands in Staffordshire”