AI created content is seeping into every part of life, from court reports to medical advice and election data, it is becoming harder to distinguish the real-life content from the AI generated. A recent news report exposed how an ‘expert’ brought in to give evidence in a US trial used ChatGPT to create his responsesContinue reading “Are industry ‘experts’ slowly becoming a thing of the past with the rise of AI?”
Category Archives: News
Landlocked Staffordshire set to sizzle with bumper beach
Giant paddling pools, tonnes of golden sand, deck chairs, ice cream and seaside shows will bring all the fun of the beach to Staffordshire as temperatures set to soar. From Saturday 18th July to Tuesday 1st September the National Forest Adventure Farm in Tatenhill, Burton, will be unleashing the biggest beach themed vibes yet forContinue reading “Landlocked Staffordshire set to sizzle with bumper beach”
Why PR without strategy fails to deliver
‘We think we need to be getting more press coverage’ It is a phrase I hear a lot and although technically ‘yes’ I can get coverage my first response is always why? As with any marketing activity without focus PR rarely gets the results that you are looking for. In today’s noisy media landscape justContinue reading “Why PR without strategy fails to deliver”
Milestone celebration sees farm park set to break records
Growing family farm park marks 15 years in Staffordshire with increased Summer events set to boost visitor numbers to highest yet. National Forest Adventure Farm, based in Tatenhill, Burton on Trent, which now attracts over 175,000 visitors a year looking for family fun events in the Staffordshire countryside, will be marking their milestone year withContinue reading “Milestone celebration sees farm park set to break records”
How to ace your first media interview
If the thought of getting in front of a camera to talk about your business fills you with dread, you are not alone. Three quarters (75%) of people in the UK experience some form of public speaking anxiety, or glossophobia as it is known. From sweaty hands, to talking fast or clamming up in fear,Continue reading “How to ace your first media interview”
Creative Word PR pitches in to support new girls football team
Aspiring young footballers have been given a helping hand as Creative Word PR pitches in with training support. Hatton United Junior Football Club’s new Under 13s girls’ team has received additional kit and training equipment thanks to a £285 donation. Having just celebrated its 10th anniversary owner Cheryl provided new training tops and equipment toContinue reading “Creative Word PR pitches in to support new girls football team”
Top three triggers that see businesses turn to PR
In a recent survey PR was the fifth most popular marketing tool behind social media and email marketing. For many businesses, and rightly so, it is not the first activity they undertake. Knowing when to strike out in the media and how to get the most out of your activity is a careful balancing act.Continue reading “Top three triggers that see businesses turn to PR”
Can ‘ewe’ believe it?
Staffordshire farmers are seeing double as rare lambs are set to strike again during Spring event making a bumper quota of new arrivals for families this half term. The National Forest Adventure Farm, in Tatenhill, is shocked to discover that they will once again be blessed with quadruplets this half term during New Life onContinue reading “Can ‘ewe’ believe it?”
PR and SEO – 2026’s power couple
If PR tells a brand story to spark interest, then SEO is how you capture it. In an increasingly digital world PR and SEO are often being seen as the power couple of marketing helping to build trust and visibility to build brand reputation and get results. But how do they actually work and whatContinue reading “PR and SEO – 2026’s power couple”
Christmas tradition sees family celebrate 25 years of famous festive firs
Prime Ministers and sporting stars all share Christmas tree celebrations as family mark 25 years of bringing festive firs to the Midlands. This year will be the 25th year since Croft Christmas Trees, in Postern Road, Tatenhill, run by the Robinson family started adding yuletide joy to the area with its real Christmas trees, wreathsContinue reading “Christmas tradition sees family celebrate 25 years of famous festive firs”
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