Digital advertising experts Fluid Ads are looking to create a new hub in the UK and US as demand for online advertising technology continues to rise post COVID.
The global digital advertising platform are pioneering in the UK, designing personalised adverts and providing a complete advertising platform for digital display advertising solutions from design to strategy and implementation.
Using proprietary cookieless technology the platform has now seen growth double last year and is looking to create a dedicated hub in Peterborough, in the UK as well as East Coast USA, ready for further expansion.
Entrepreneur George Dann, who first started Fluid Ads after winning a £50,000 grant with Unilever to support innovative ad tech, said strong growth in digital advertising following COVID-19 boosting online demand meant the company was now looking to expand.
He said: “As a rapidly growing digital advertising platform we are keen to be at the forefront of the drive to cookie less advertising solutions. Cookies have been a valuable asset in the industry, but it is now time to move technology forward and provide solutions which are more responsive and reactive to the market.
“The rapid rise in digital demand due to COVID is still seeing online advertising become a driving force in marketing channels. Obviously, we have a close eye on the broader economy, but where there are macro pressures there comes opportunity with a well measured approach to expansion.
“As a leader in the industry we are not looking to sit still and are constantly looking to provide the future solutions the marketing industry needs which is why now is the perfect time for Fluid Ads to grow as we already have global interest from the US and Canada.”
George started Fluid Ads after seeing a gap in the market for innovative ad tech platforms that made it simpler for users to create and manage campaigns all in one place. Since then, the company has been at the forefront of several ad tech firsts including personalised advertising technology and geo fencing.
With offices already in London, the firm is currently looking to create a new hub in Peterborough and is hoping to grow its global reach with advancements in USA and Canada.
Already ahead of the curve with a working prototype for a cookieless solution to advertising ahead of next year’s cookie ban, Fluid Ads is now helping leading businesses and charities to provide targeted, strategic campaigns which get results.
Cookies are small files your browser puts onto your computer to make it easier to locate information. From 2024 the files, which have been used to track consumer activity for over a decade, are being banned
More information on Fluid Ads is available at http://www.fluidads.com
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