Regional PR a dying art or a powerful ally?

When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or a powerful ally?”

Another year of CIPR accreditation!

Creative Word PR is a proud member of the Chartered Institute of Public Relations. CIPR is the world’s only Royal Chartered professional body for public relations practitioners. The governing body oversees the standards and ethics of the industry to maintain and advance standards. The Continuing Professional Development (CPD) scheme offers the opportunity for members toContinue reading “Another year of CIPR accreditation!”

What makes a good story a winning pitch for a journalist?

Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”

Celebrating 60 years of print as company sets to expand

Momentous year for Birmingham print company as they mark 60 years in business with ambitious plans for growth. LG Davis, in Kings Heath, specialises in print, branded merchandise and office supplies and work with a variety of leading national companies, local SMEs and NHS Trusts. A family run second generation firm, they have now outlinedContinue reading Celebrating 60 years of print as company sets to expand

Derby Tech Company recognised as ‘NHS hero’ for its support during the pandemic

Derby communications and telecoms specialist EVAD receives national recognition for its role in supporting the NHS during the pandemic. EVAD’s Think Healthcare service has made access to healthcare simpler for patients by freeing up time and capacity at busy GP surgeries across the country. The company, which has seen its innovative integrated telecoms service nowContinue reading “Derby Tech Company recognised as ‘NHS hero’ for its support during the pandemic”

PR Moment for Creative Word PR

Creative Word PR has been chosen alongside other PR professionals to talk about the issue of mental health in the industry for a trade magazine. PR Moment, a leading publication for the PR industry, asked for an insight in to the industry and how practitioners can support their mental health through the pandemic. Cheryl Morris,Continue reading “PR Moment for Creative Word PR”

Briggs leading new sustainable Scottish distillery

Briggs of Burton PLC is to start work on a new multi-million pound greenfield Scottish distillery which is leading the way for sustainable production in the whisky industry with an innovative new modular design. Global turnkey engineering firm Briggs of Burton, which provides solutions for leading blue-chip companies across the world, will lead the processContinue reading “Briggs leading new sustainable Scottish distillery”

Think local this Christmas with Small Business Saturday

Small Business Saturday is a national movement held on the first Saturday in December every year. It is designed to encourage people to think local with their shopping and raise awareness of supporting independent businesses not just at Christmas but all year round. This year the campaign is even more important in helping small, independentContinue reading “Think local this Christmas with Small Business Saturday”

Training hub opens as firm expands with global accreditation

A new health and safety training hub has opened in Staffordshire after receiving the ‘Gold standard’ of health and safety accreditations from NEBOSH to offer a dedicated training facility for everything from construction and manufacturing to mental health and suicide prevention. Gaskell Safety, which is now based in Eastern Avenue, Burton, has secured international healthContinue reading “Training hub opens as firm expands with global accreditation”

Printers supporting next generation

Birmingham print, stationery and office supplies specialists LG Davis has received national recognition for their support in helping apprenticeships in the industry. The family run firm was chosen to feature in The Guardian’s recruitment report on supporting students for their work with helping young people to join an industry with an aging population. Speaking toContinue reading “Printers supporting next generation”