From the Brewing Capital to the home of Bourbon

Global engineering firm, Briggs of Burton has announced the opening of a new Sales and Engineering office in Louisville, Kentucky further strengthening its position in North America. The move follows a global rise in Bourbon sales and a demand from global spirit producers in the region looking for Briggs of Burton’s expertise in providing sustainability,Continue reading “From the Brewing Capital to the home of Bourbon”

Best Small Business PR Agency in the Midlands 2021

Creative Word PR has been awarded the SME News UK Enterprise Awards Best Small Business PR Agency in the Midlands 2021. Picking out Creative Word PR the publication said: “This is a fantastic achievement for Creative Word Pr and truly represents all of your hard work and driven determination.” Cheryl Morris started Creative Word PRContinue reading “Best Small Business PR Agency in the Midlands 2021”

Why content is just as important as coverage in measuring PR success?

When we talk about PR sometimes it is too easy to simply think about the numbers and where a business is featured. We list the places such as local newspapers, BBC Radio or even specialist trade. You look at whether the titles are in your target area and judge success as having gained media coverageContinue reading “Why content is just as important as coverage in measuring PR success?”