Hiking with a Viking to encourage sustainable school travel

Burton school children have been encouraged to walk to school with a Viking in a bid to ease congestion and reduce pollution. For Walk to School Week Outwoods Primary School, in Harehedge Lane, took part in a series of activities to encourage families to ditch the car and get active while walking to school. DesignedContinue reading “Hiking with a Viking to encourage sustainable school travel”

7 reasons your PR is failing

Frustrated that your PR doesn’t seem to be getting the reaction you had hoped? Feel confused as to the benefits and not seeing the results you had wanted? You could be making these common mistakes when it comes to PR for SMEs. Used right PR can be a great asset and have multiple benefits forContinue reading “7 reasons your PR is failing”

Why good PR is about more than just a press release

So, you’ve got a big event coming up, won an award, seen sales soar or you are starting to launch a new product? You just need to send out a press release right? When it comes to PR there is a lot more to getting good coverage then writing a press release and sending itContinue reading “Why good PR is about more than just a press release”

What makes a good story a winning pitch for a journalist?

Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”

Derby Tech Company recognised as ‘NHS hero’ for its support during the pandemic

Derby communications and telecoms specialist EVAD receives national recognition for its role in supporting the NHS during the pandemic. EVAD’s Think Healthcare service has made access to healthcare simpler for patients by freeing up time and capacity at busy GP surgeries across the country. The company, which has seen its innovative integrated telecoms service nowContinue reading “Derby Tech Company recognised as ‘NHS hero’ for its support during the pandemic”

PR Moment for Creative Word PR

Creative Word PR has been chosen alongside other PR professionals to talk about the issue of mental health in the industry for a trade magazine. PR Moment, a leading publication for the PR industry, asked for an insight in to the industry and how practitioners can support their mental health through the pandemic. Cheryl Morris,Continue reading “PR Moment for Creative Word PR”

Printers supporting next generation

Birmingham print, stationery and office supplies specialists LG Davis has received national recognition for their support in helping apprenticeships in the industry. The family run firm was chosen to feature in The Guardian’s recruitment report on supporting students for their work with helping young people to join an industry with an aging population. Speaking toContinue reading “Printers supporting next generation”

Indulgent spa products as good for the planet as they are your body

Sit back and relax with a luxury new eco focused botanicals home spa range from FFS Beauty which is already winning awards for its greener thinking. One of the most eco-friendly products on the market Good for mind, body and soul the indulgent Botanicals Range is created with 100% organic, natural ingredients and handcrafted inContinue reading “Indulgent spa products as good for the planet as they are your body”

Greener credentials for PR

Creative Word PR has commited to further developing sustainable practices as it looks to help make little steps towards improving the environment. Last year as part of the Keele University SEND Supply Chain Development Programme funded by the European Regional Development Fund(ERDF) Creative Word PR reviewed its carbon footprint to look at ways of makingContinue reading “Greener credentials for PR”

Briggs of Burton PLC launches its new Global Technical Centre in the Brewing Capital after record year

Briggs of Burton PLC, which is based in Derby Street, Burton on Trent, provides turnkey engineering solutions for leading blue-chip companies across the world. After doubling their turnover whilst achieving their best yearly performance to date, they have transformed their Midlands headquarters into a brand-new Global Technical Centre. A lot of its growth can beContinue reading “Briggs of Burton PLC launches its new Global Technical Centre in the Brewing Capital after record year”