Why content is just as important as coverage in measuring PR success?

When we talk about PR sometimes it is too easy to simply think about the numbers and where a business is featured. We list the places such as local newspapers, BBC Radio or even specialist trade. You look at whether the titles are in your target area and judge success as having gained media coverageContinue reading “Why content is just as important as coverage in measuring PR success?”

CLIENT NEWS Perfect time to promote your business

Lockdown has brought its fair share of challenges for business but one engineer is taking the opportunity to launch his business nationwide. Steven Gray of Tawny Barn in Glossop took the time to work on his business and launch his arts and craft supplies across the country. He said: “It is a big step forContinue reading “CLIENT NEWS Perfect time to promote your business”