Nottingham students are boosting the city’s entrepreneurial spirit as businesses get behind them to buck the trend and increase opportunities for self-employment. Thanks to a collaboration between enterprise course Marketing Mavericks and Nottingham Business School, based at Nottingham Trent University, Nottingham is seeing an increase in the number of students choosing to start up theirContinue reading “Innovative enterprise sees students set up life changing business”
Tag Archives: business marketing
How PR fits into the marketing mix
“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Creative Word PR 