Think local this Christmas with Small Business Saturday

Small Business Saturday is a national movement held on the first Saturday in December every year. It is designed to encourage people to think local with their shopping and raise awareness of supporting independent businesses not just at Christmas but all year round.

This year the campaign is even more important in helping small, independent businesses which have suffered a challenging and uncertain year due to the COVID 19 pandemic.

Michelle Ovens, director of Small Business Saturday UK, speaking ahead of the December 4 occasion, said: “We all need to show small businesses our love this weekend. Not only do they make a massive contribution to our economy, but an immeasurable difference to all our lives.

“Despite demonstrating incredible entrepreneurialism and agility – alongside the support they’ve shown staff, customers and communities – many are still facing a really tough time.

“Small Business Saturday is a fantastic chance to get behind these firms and say a big ‘thank you’ for how amazing they are.”

Research by Small Business Saturday and principal supporter American Express recently found that while small business confidence is starting to rebound – 70% feeling more positive, versus 52% in May – the cost of goods (51%), rising energy costs (50%) and product shortages (36%) are now the greatest challenges.

With the campaign’s earlier research showing that over half (51%) of Brits now back local independents more than before the pandemic, people are particularly being encouraged to use the day as a chance to recognise the huge contribution of independent businesses to communities in lockdown.

Now in its ninth year in the UK Small Business Saturday is a grassroots, non-commercial campaign, which has sparked an ever-growing wave of support for all types of small businesses – whether they are on the high street, online or in offices.

Last year Small Business Saturday achieved record-breaking success with an estimated £1.1 billion spent with small businesses across the UK on the day, according to estimates.

Talking about the campaign Cheryl Morris, who is also one of three independent businesses including Elaine Pritchard of Caittom Publishing and Tilley Bancroft of Making Trails who run Burton Small Business, called on people to support the movement this year.

“Now more than ever firms need our support,” said Cheryl. “The past few years have been challenging for everyone but reduced footfall, increased costs involved in adapting and making businesses COVID secure have had a negative effect on many small businesses.
“Small businesses make up 99% of all private businesses and support 3/5 of the UK’s employment. Supporting local isnt just about helping the many vibrant and innovative small businesses and services that make our country great it is also about supporting your local community and the wider Uk economy.”

Small Business Saturday is on Saturday 4th December. More information on how you can get involved is available at  

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