Why content is just as important as coverage in measuring PR success?

When we talk about PR sometimes it is too easy to simply think about the numbers and where a business is featured. We list the places such as local newspapers, BBC Radio or even specialist trade. You look at whether the titles are in your target area and judge success as having gained media coverageContinue reading “Why content is just as important as coverage in measuring PR success?”

Happy Small Business Saturday

Today is Small Business Saturday so here at Creative Word PR we want to give a big shout out to all the amazing independent businesses which make this country great. SMEs make up 99.9% of all UK businesses. Of those 96% are soletraders or micro businesses with less than 10 employees. So when you areContinue reading “Happy Small Business Saturday”

CLIENT NEWS Perfect time to promote your business

Lockdown has brought its fair share of challenges for business but one engineer is taking the opportunity to launch his business nationwide. Steven Gray of Tawny Barn in Glossop took the time to work on his business and launch his arts and craft supplies across the country. He said: “It is a big step forContinue reading “CLIENT NEWS Perfect time to promote your business”

Small Business Saturday Success

Creative Word PR joined other local businesses in celebrating this year’s Small Business Saturday to showcase local independent talent. The day, which is dedicated to encouraging shoppers to think local and support independent businesses, is a national movement celebrated on the first Saturday in December each year. Cheryl joined a host of independent businesses asContinue reading “Small Business Saturday Success”