When it comes to sales, your brand and what people think about your business is key. People buy from companies they like and trust. It is why a poorly managed crisis can easily hit turnover and see a business quickly struggling to recover. Managing brand reputation and building a business that people can relate toContinue reading “What are the top five ways a business can protect its brand reputation?”
Tag Archives: branding
Why PR should be part of your marketing plan – an interview with a marketing expert
PR and marketing can often get confused with businesses unclear which method to use to reach their target market and boost sales. However, the right mix of activity can be a very powerful tool in helping to reach new markets and create brand awareness that elevates your product or service. How do you know ifContinue reading “Why PR should be part of your marketing plan – an interview with a marketing expert”
Why managing brand reputation with good PR and content is crucial for recruitment
Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”
Creative Word PR 