Regional PR a dying art or a powerful ally?

When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or a powerful ally?”

Hiking with a Viking to encourage sustainable school travel

Burton school children have been encouraged to walk to school with a Viking in a bid to ease congestion and reduce pollution. For Walk to School Week Outwoods Primary School, in Harehedge Lane, took part in a series of activities to encourage families to ditch the car and get active while walking to school. DesignedContinue reading “Hiking with a Viking to encourage sustainable school travel”

7 reasons your PR is failing

Frustrated that your PR doesn’t seem to be getting the reaction you had hoped? Feel confused as to the benefits and not seeing the results you had wanted? You could be making these common mistakes when it comes to PR for SMEs. Used right PR can be a great asset and have multiple benefits forContinue reading “7 reasons your PR is failing”

Burton garage goes green as it celebrates record year

Crescent Motors, in Wetmore Road, is leading the way in service and repairs for electric vehicles following investment in greener technology as they celebrate a record year for the family firm. After installing new equipment and training staff, the independent garage is now home to one of only 6.5% of mechanics in the UK currentlyContinue reading “Burton garage goes green as it celebrates record year”

Why good PR is about more than just a press release

So, you’ve got a big event coming up, won an award, seen sales soar or you are starting to launch a new product? You just need to send out a press release right? When it comes to PR there is a lot more to getting good coverage then writing a press release and sending itContinue reading “Why good PR is about more than just a press release”

Briggs leading new sustainable Scottish distillery

Briggs of Burton PLC is to start work on a new multi-million pound greenfield Scottish distillery which is leading the way for sustainable production in the whisky industry with an innovative new modular design. Global turnkey engineering firm Briggs of Burton, which provides solutions for leading blue-chip companies across the world, will lead the processContinue reading “Briggs leading new sustainable Scottish distillery”

Training hub opens as firm expands with global accreditation

A new health and safety training hub has opened in Staffordshire after receiving the ‘Gold standard’ of health and safety accreditations from NEBOSH to offer a dedicated training facility for everything from construction and manufacturing to mental health and suicide prevention. Gaskell Safety, which is now based in Eastern Avenue, Burton, has secured international healthContinue reading “Training hub opens as firm expands with global accreditation”