“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Tag Archives: marketing
Why managing brand reputation with good PR and content is crucial for recruitment
Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”
130% growth for Fluid Ads as post COVID marketing sees online rise in digital spend
Digital advertising experts Fluid Ads are looking to create a new hub in the UK and US as demand for online advertising technology continues to rise post COVID. The global digital advertising platform are pioneering in the UK, designing personalised adverts and providing a complete advertising platform for digital display advertising solutions from design toContinue reading “130% growth for Fluid Ads as post COVID marketing sees online rise in digital spend”
Creative Word PR 