Tag Archives: media coverage

5 things journalists hate to see in a pitch

Ever wondered why your press release gets no response yet rival businesses seem to always be hitting the headlines? Journalists receive hundreds of press releases every week. Their inboxes are usually full of the latest news stories with businesses all vying for their attention. So, what do reporters hate to see in their inboxes? HavingContinue reading “5 things journalists hate to see in a pitch”

What makes a good story a winning pitch for a journalist?

Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”