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5 questions to ask a PR professional before starting your next campaign

When it comes to PR what is it that makes your campaign work? Is it your PR teams expertise or contacts that get you noticed? And how will you know if you are working with the right professionals to get the outcomes you are looking for until you see the result? With a multitude ofContinue reading “5 questions to ask a PR professional before starting your next campaign”

Why good PR is about more than just a press release

So, you’ve got a big event coming up, won an award, seen sales soar or you are starting to launch a new product? You just need to send out a press release right? When it comes to PR there is a lot more to getting good coverage then writing a press release and sending itContinue reading “Why good PR is about more than just a press release”