Regularly updating your website is not only good for brand awareness it is essential for promoting strong business growth.
Search engines value fresh and relevant content. By updating your website regularly you signal to search engines that your site is active, increasing the chances of higher rankings and improved organic visibility.
Get the most out of your SEO by adding short stories to your news section of the website which focus on successes, events, new products or expert advice.
The more relevant content you include the better, but if you are struggling for inspiration and in need of some help in rejuvenating your website content, take a look at my 10 tips for getting the most out of your website news updates.
- Get planning
Coming up with regular ideas can often be the most daunting task. Rather than leaving it to the last minute to come up with the monthly updates take some time at the beginning of the year to plan. Look at what events and projects you have coming up and create a month-by-month view of possible ideas. This is something that you can continually update as activities happen but gives you a starting point for ideas and means you have a document you can refer back to to get inspiration.
- Talk about events you have attended
Trade shows and exhibitions are the perfect way to showcase your brand. Make sure that people know when you attend relevant conferences and expos so that you can demonstrate how you keep updated in your industry. Take images from the event and share your learnings or successes.
- Shout about your successes
Just launched a new product or service? Landed a big contract with a new client? Why wouldn’t you want people to know. Adding details to your website is a great way of highlighting your successes and showing the growth of your company. Success stories build trust and people buy from companies they trust. If you have a strong enough story you could even send the article to local and regional press as well. Press releases make the perfect content to adapt and shorten in to news updates. Don’t forget to share your media coverage on your website as well!
- Research key words to boost your content
Maximise content by carrying out research on key words that people search for about your industry. Knowing what your customers are looking for and how they talk about your services, products and business helps to make sure that your content is fully optimised to generate as many leads as possible. Take the time to understand what key topics are relevant to your industry so that you are using the right language in your headings, titles and wording. Don’t underestimate how SEO optimising content with key words can make a difference to how your website is found in search engine results.
- Share your expertise
Informative content that helps people to understand your industry or how your products and services works helps to tell your story. It not only shows that you know what you are talking about but by providing useful information it builds credibility making people more likely to trust and rely on your brand. Think of top tips you could share, key information that would help your clients and share your knowledge.
- Introduce the team
Website updates are a great way to talk about the people behind the business. From new starters to recent qualifications gained, highlight successes in the team and let people know who the faces are behind your brand.
- Highlight key messaging
All your content should follow the same key messaging. What does your company stand for? What do you want people to know about you? Identify key themes that you want people to be aware of and make sure that runs through your content. If you have built your brand on being environmentally friendly then your website updates should talk about things that you have achieved in that arena or ways you are making a difference. Whenever you create content look at what it says about your brand and whether it enhances your image. Does it show your expertise, values, growth? If not then reconsider how the article could be enhanced to focus on your key messaging. It is not good enough just to put something out everything you write should have a purpose and continue to build that image for your customers.
- Solve problems
Think of questions people frequently ask about your brand or service? Is there something you could do to explain simple answers to these questions? Do some research on the kinds of problems people face in your industry or before buying your products. Then look at ways you solve these problems and provide a quick and easy way for people to get answers to these queries.
- Offers
This will very much depend on the type of business you run but don’t forget to share offers and competitions through your website. They provide the perfect way to enhance engagement and draw people to your website.
- Awards
Finally, don’t forget to share any award wins or recognitions. Awards build credibility. Too often I hear of businesses that win awards, go to the award night and then forget to share their win. Don’t be afraid to recognise your staff’s hard work and share your award wins. Include images from the award night and logos.
Your website updates shouldn’t be taxing. They are the perfect way to showcase your successes and build a story around your brand. There is nothing worse than landing on a website to find no new information about what a company does. Empty news bulletin sections make it look like a company isn’t growing and has nothing unique to share. They also hold your website back by damaging your SEO rankings and making it harder for people to find you.
If you are struggling to create content why not get in touch, Creative Word PR would be happy to help.
Creative Word PR 