“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Author Archives: cherylcreativewordprcouk
Burton Barrel Roll needs your help to celebrate Brewing Capital of the World
Businesses are being urged to get behind a project to bring a permanent art sculpture to a Staffordshire town recognising its longstanding connections with the brewing industry. The Burton Barrel Roll is a 10-week art trail being held in and around Burton town centre this summer. Designed by art trail specialists, Making Trails, to increaseContinue reading “Burton Barrel Roll needs your help to celebrate Brewing Capital of the World”
Spring is on its way with the arrival of hundreds of new baby animals at a Staffordshire farm
After all the recent wet weather Spring is definitely in the air at a Staffordshire farm this February with the arrival of hundreds of new lambs, chicks, guinea pigs, piglets, calves and kid goats. The National Forest Adventure Farm, in Tatenhill, will be alive with the patter of tiny hooves and feet as the popularContinue reading “Spring is on its way with the arrival of hundreds of new baby animals at a Staffordshire farm”
Why managing brand reputation with good PR and content is crucial for recruitment
Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”
Inspiring the next generation of engineers as children create innovative solutions which make a difference
Unique project marks National Engineers Week as it hopes to inspire youngsters to learn about the world of engineering while creating 3D products to make a difference in their lives. Education specialist STEM Venturi is offering a chance for youngsters to try their hand at 3D printing in February half term. The five-hour 3D DesignContinue reading “Inspiring the next generation of engineers as children create innovative solutions which make a difference”
Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area
Burton school praised as ‘highly ambitious’ as they create new forest school sessions to help more youngsters to benefit from learning outdoors. Grange School, in Shobnall Close, Burton on Trent, has seen pupils bug hunting, designing weave sculptures and toasting marshmallows on an outdoor firepit after adapting an underused area of the school site toContinue reading “Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area”
2023 – a year of firsts, records and collaboration
Wow, what a year! From invitations to the House of Lords and record ticket sales for PR campaigns to sharing expertise and reflecting on milestones of national importance. 2023 has certainly been a busy year and one which has brought about many interesting projects as well as personal achievements and continued collaborations. As Christmas drawsContinue reading “2023 – a year of firsts, records and collaboration”
How do I know if my PR is working?
When promoting your business, it is very rare you only ever carry out one type of marketing activity at a time. You often have several activities running simultaneously, such as a website that promotes the business, social media posts, customer engagement and newsletters. With all these messages running at once how can you really determineContinue reading “How do I know if my PR is working?”
PR fails and how to avoid them
From poor timing to mixed messages, when PR goes wrong you can find your business thrown into the spotlight for all the wrong reasons. Just as a good PR campaign can make a company, bad press can break it, leaving firms not only out of pocket financially but sometimes struggling to recover their reputation. KnowingContinue reading “PR fails and how to avoid them”
Thousands of dazzling lights added to magical winter wonderland this Christmas
Prepare for a magical winter wonderland this Christmas as a Staffordshire farm park is transformed into an interactive North Pole adventure complete with a new for 2023 winter light walkway. The National Forest Adventure Farm, in Burton on Trent, will be taking on the sights, sounds and smells of Christmas as families are transported toContinue reading “Thousands of dazzling lights added to magical winter wonderland this Christmas”
Creative Word PR 