PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”
Category Archives: News
Staffordshire students given unique chance to try their hand at special effects scare make up
College students have had the unique chance to try their hand at creating gruesome underworld demons, blood thirsty zombies and crazed clowns as Halloween scream park Screamfest is one of the only fright nights in the country to offer special effects work experience opportunities. Hair and Media Make up students from Newcastle and Staffordshire CollegeContinue reading “Staffordshire students given unique chance to try their hand at special effects scare make up”
Regional PR a dying art or powerful ally?
When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or powerful ally?”
How to get the most out of your PR budget?
Economic changes mean that businesses are under increasing pressure to make every penny count so whatever your budget might be you want to know that your PR is getting the best results possible. Simple steps can make a big difference to how your budget performs. From how you recruit to what you do to integrateContinue reading “How to get the most out of your PR budget?”
Busting PR Myths
Part of our new series to demystify PR for SMEs, Busting PR Myths will provide straightforward answers to your most common questions about PR. From how it works to whether it is really right for your business, find out everything you need to know to make an informed decision. Each month we will tackle aContinue reading “Busting PR Myths”
National Service remembered
This year is the 60th anniversary since the end of National Service in Britain. To mark the occasion Creative Word PR was honoured to support Staffordshire public art specialists Making Trails in creating a unique exhibition at The National Memorial Arboretum in Alrewas. Remembering National Service, working in conjunction with the Royal British Legion, wasContinue reading “National Service remembered”
5 things journalists hate to see in a pitch
Ever wondered why your press release gets no response yet rival businesses seem to always be hitting the headlines? Journalists receive hundreds of press releases every week. Their inboxes are usually full of the latest news stories with businesses all vying for their attention. So, what do reporters hate to see in their inboxes? HavingContinue reading “5 things journalists hate to see in a pitch”
2022 in 12 moments for Creative Word PR
Ever wondered what life is like at an independent PR and content writing service? Would you like to know what owner Cheryl Morris does each day? As we approach the 12 days of Christmas, we take a minute to look back at 12 moments that have shaped our year to give an insight into theContinue reading “2022 in 12 moments for Creative Word PR”
What makes a good story a winning pitch for a journalist?
Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”
Queens Award for Voluntary Service
Director Cheryl Morris was proud to be invited to join other Buddy Bag Foundation volunteers in celebrating receiving the Queen’s Award for Voluntary Service. Handed out as part of the Platinum Jubliee Celebrations on June 2nd 2022, the award recognises all of the hard work of volunteers in supporting the Buddy Bag Foundation to helpContinue reading “Queens Award for Voluntary Service”
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