“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
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Indulgent spa products as good for the planet as they are your body
Sit back and relax with a luxury new eco focused botanicals home spa range from FFS Beauty which is already winning awards for its greener thinking. One of the most eco-friendly products on the market Good for mind, body and soul the indulgent Botanicals Range is created with 100% organic, natural ingredients and handcrafted inContinue reading “Indulgent spa products as good for the planet as they are your body”
Why content is just as important as coverage in measuring PR success?
When we talk about PR sometimes it is too easy to simply think about the numbers and where a business is featured. We list the places such as local newspapers, BBC Radio or even specialist trade. You look at whether the titles are in your target area and judge success as having gained media coverageContinue reading “Why content is just as important as coverage in measuring PR success?”
Creative Word PR 