Unique opportunity to own a bespoke barrel as popular art sculptures go under the hammer

Individuals are being given the chance to get their hands on one of 14 unique art sculptures next month as a popular heritage art trail comes to an end. The Burton Barrel Roll, which was held in Burton town centre for 10 weeks over the summer, attracted more than 31,000 visitors to the area, addingContinue reading “Unique opportunity to own a bespoke barrel as popular art sculptures go under the hammer”

Businesses urged to inspire the next generation of digital engineers to meet UK skills gap

STEM education programme urges Derbyshire businesses to get behind National Coding Week and help schools to support the next generation in learning vital digital skills which will enhance career opportunities. STEM Venturi, which works with schools and community groups to increase access to digital skills such as coding, robotics and engineering, is looking to createContinue reading “Businesses urged to inspire the next generation of digital engineers to meet UK skills gap”

Innovative enterprise sees students set up life changing business

Nottingham students are boosting the city’s entrepreneurial spirit as businesses get behind them to buck the trend and increase opportunities for self-employment. Thanks to a collaboration between enterprise course Marketing Mavericks and Nottingham Business School, based at Nottingham Trent University, Nottingham is seeing an increase in the number of students choosing to start up theirContinue reading “Innovative enterprise sees students set up life changing business”

Interview with a photographer – from storytelling to budget – how to get the most out of your photography!

Content which uses visuals such as photographs or videos performs 94% better than those without, but how do you know what makes a good photograph for the media and how can you get stand out pictures on a budget? Victoria Wilcox of local creative and photography studio Pictoria has worked as a Picture Editor andContinue reading “Interview with a photographer – from storytelling to budget – how to get the most out of your photography!”

How PR fits into the marketing mix

“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”

Why managing brand reputation with good PR and content is crucial for recruitment

Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”

What is PR and how can it help my business?

PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”