When it comes to sales, your brand and what people think about your business is key. People buy from companies they like and trust. It is why a poorly managed crisis can easily hit turnover and see a business quickly struggling to recover. Managing brand reputation and building a business that people can relate toContinue reading “What are the top five ways a business can protect its brand reputation?”
Tag Archives: business
Why PR should be part of your marketing plan – an interview with a marketing expert
PR and marketing can often get confused with businesses unclear which method to use to reach their target market and boost sales. However, the right mix of activity can be a very powerful tool in helping to reach new markets and create brand awareness that elevates your product or service. How do you know ifContinue reading “Why PR should be part of your marketing plan – an interview with a marketing expert”
5 questions to ask a PR professional before starting your next campaign
When it comes to PR what is it that makes your campaign work? Is it your PR teams expertise or contacts that get you noticed? And how will you know if you are working with the right professionals to get the outcomes you are looking for until you see the result? With a multitude ofContinue reading “5 questions to ask a PR professional before starting your next campaign”
Nottingham entrepreneur recognised as one of the top six marketers in the country for her support with small business growth
Nottingham entrepreneur has been singled out as one of the top marketeers in the country as she supports hundreds of entrepreneurial business owners to scale up and realise their dreams. Vic Taylor, who runs Touchpoints Marketing, at Ransomwood Business Park, in Mansfield, has been named as one of Enterprise Nation’s top 6 marketing advisers inContinue reading “Nottingham entrepreneur recognised as one of the top six marketers in the country for her support with small business growth”
Event aims to boost business growth in Newcastle-under-Lyme as project celebrates 30 new startups in the town
Staffordshire businesses are being urged to unite as part of a project to boost business growth in Newcastle-under-Lyme. Economic growth programme Your Path to Profit, which was created by Staffordshire entrepreneurs Vic Taylor and Veronica Kitton, focuses on helping people take the next step into self-employment. Working with Keele University the duo has supported 30Continue reading “Event aims to boost business growth in Newcastle-under-Lyme as project celebrates 30 new startups in the town”
Unique opportunity to own a bespoke barrel as popular art sculptures go under the hammer
Individuals are being given the chance to get their hands on one of 14 unique art sculptures next month as a popular heritage art trail comes to an end. The Burton Barrel Roll, which was held in Burton town centre for 10 weeks over the summer, attracted more than 31,000 visitors to the area, addingContinue reading “Unique opportunity to own a bespoke barrel as popular art sculptures go under the hammer”
Businesses urged to inspire the next generation of digital engineers to meet UK skills gap
STEM education programme urges Derbyshire businesses to get behind National Coding Week and help schools to support the next generation in learning vital digital skills which will enhance career opportunities. STEM Venturi, which works with schools and community groups to increase access to digital skills such as coding, robotics and engineering, is looking to createContinue reading “Businesses urged to inspire the next generation of digital engineers to meet UK skills gap”
Innovative enterprise sees students set up life changing business
Nottingham students are boosting the city’s entrepreneurial spirit as businesses get behind them to buck the trend and increase opportunities for self-employment. Thanks to a collaboration between enterprise course Marketing Mavericks and Nottingham Business School, based at Nottingham Trent University, Nottingham is seeing an increase in the number of students choosing to start up theirContinue reading “Innovative enterprise sees students set up life changing business”
Interview with a photographer – from storytelling to budget – how to get the most out of your photography!
Content which uses visuals such as photographs or videos performs 94% better than those without, but how do you know what makes a good photograph for the media and how can you get stand out pictures on a budget? Victoria Wilcox of local creative and photography studio Pictoria has worked as a Picture Editor andContinue reading “Interview with a photographer – from storytelling to budget – how to get the most out of your photography!”
How PR fits into the marketing mix
“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Creative Word PR 