Your company is taking off and you need extra support to bring your brand to the next level and maximise your growth, but where do you start? If your team is ready to invest in public relations but you aren’t quite sure how to fill that gap, then let’s look at the options. Do youContinue reading “Freelance versus inhouse PR team: how to know what level of support you need?”
Tag Archives: content-marketing
Why PR should be part of your marketing plan – an interview with a marketing expert
PR and marketing can often get confused with businesses unclear which method to use to reach their target market and boost sales. However, the right mix of activity can be a very powerful tool in helping to reach new markets and create brand awareness that elevates your product or service. How do you know ifContinue reading “Why PR should be part of your marketing plan – an interview with a marketing expert”
10 easy ways to make sure your website news section is growing your business
Regularly updating your website is not only good for brand awareness it is essential for promoting strong business growth. Search engines value fresh and relevant content. By updating your website regularly you signal to search engines that your site is active, increasing the chances of higher rankings and improved organic visibility. Get the most outContinue reading “10 easy ways to make sure your website news section is growing your business”
How PR fits into the marketing mix
“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Creative Word PR 