“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Tag Archives: PR myths
How to get the most out of your PR budget?
Economic changes mean that businesses are under increasing pressure to make every penny count so whatever your budget might be you want to know that your PR is getting the best results possible. Simple steps can make a big difference to how your budget performs. From how you recruit to what you do to integrateContinue reading “How to get the most out of your PR budget?”
Creative Word PR 