Freelance versus inhouse PR team: how to know what level of support you need?

Your company is taking off and you need extra support to bring your brand to the next level and maximise your growth, but where do you start?  If your team is ready to invest in public relations but you aren’t quite sure how to fill that gap, then let’s look at the options. Do youContinue reading “Freelance versus inhouse PR team: how to know what level of support you need?”

PR fails and how to avoid them

From poor timing to mixed messages, when PR goes wrong you can find your business thrown into the spotlight for all the wrong reasons. Just as a good PR campaign can make a company, bad press can break it, leaving firms not only out of pocket financially but sometimes struggling to recover their reputation. KnowingContinue reading “PR fails and how to avoid them”

What is PR and how can it help my business?

PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”