2023 – a year of firsts, records and collaboration

Wow, what a year! From invitations to the House of Lords and record ticket sales for PR campaigns to sharing expertise and reflecting on milestones of national importance. 2023 has certainly been a busy year and one which has brought about many interesting projects as well as personal achievements and continued collaborations. As Christmas drawsContinue reading “2023 – a year of firsts, records and collaboration”

How do I know if my PR is working?

When promoting your business, it is very rare you only ever carry out one type of marketing activity at a time. You often have several activities running simultaneously, such as a website that promotes the business, social media posts, customer engagement and newsletters. With all these messages running at once how can you really determineContinue reading “How do I know if my PR is working?”

PR fails and how to avoid them

From poor timing to mixed messages, when PR goes wrong you can find your business thrown into the spotlight for all the wrong reasons. Just as a good PR campaign can make a company, bad press can break it, leaving firms not only out of pocket financially but sometimes struggling to recover their reputation. KnowingContinue reading “PR fails and how to avoid them”

Thousands of dazzling lights added to magical winter wonderland this Christmas

Prepare for a magical winter wonderland this Christmas as a Staffordshire farm park is transformed into an interactive North Pole adventure complete with a new for 2023 winter light walkway. The National Forest Adventure Farm, in Burton on Trent, will be taking on the sights, sounds and smells of Christmas as families are transported toContinue reading “Thousands of dazzling lights added to magical winter wonderland this Christmas”

Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city

Nottingham Business School has doubled its intake to self-employment course Marketing Mavericks to offer more students the unique opportunity to gain first-hand experience of running their own business in a bid to boost enterprise in the city. The business school, part of Nottingham Trent University, was the first in the UK to offer the practicalContinue reading “Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city”

What is PR and how can it help my business?

PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”

Burton school celebrating after glowing Ofsted report completes hat trick of recognitions

A Burton school is celebrating after receiving a glowing Ofsted report recognising the way pupils ‘engage with learning and with each other’ as ‘impressive’. It is the latest in a hat trick of accolades for the town junior school. Burton Fields School, in Outwoods Street, has been praised as Good, only narrowly missing an overallContinue reading “Burton school celebrating after glowing Ofsted report completes hat trick of recognitions”

Staffordshire students given unique chance to try their hand at special effects scare make up

College students have had the unique chance to try their hand at creating gruesome underworld demons, blood thirsty zombies and crazed clowns as Halloween scream park Screamfest is one of the only fright nights in the country to offer special effects work experience opportunities. Hair and Media Make up students from Newcastle and Staffordshire CollegeContinue reading “Staffordshire students given unique chance to try their hand at special effects scare make up”

Giant pumpkins, spooky shows and broomstick training for Halloween fun at the farm

A Staffordshire farm park is challenging families to find a bigger pumpkin this October as they unveil a mighty winter squash as part of a host of Halloween family treats at the farm attraction. The National Forest Adventure Farm, in Postern Road, Tatenhill, near Burton on Trent, which is home to seven acres of pumpkinContinue reading “Giant pumpkins, spooky shows and broomstick training for Halloween fun at the farm”

Regional PR a dying art or powerful ally?

When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or powerful ally?”