Queens Award for Voluntary Service

Director Cheryl Morris was proud to be invited to join other Buddy Bag Foundation volunteers in celebrating receiving the Queen’s Award for Voluntary Service. Handed out as part of the Platinum Jubliee Celebrations on June 2nd 2022, the award recognises all of the hard work of volunteers in supporting the Buddy Bag Foundation to helpContinue reading “Queens Award for Voluntary Service”

Squash club opens its doors to raise awareness of the world’s healthiest sport

Burton’s longstanding tennis and squash club is hoping to encourage more people to enjoy racket sports after figures reveal the number of squash players in England is dwindling. Despite the medal-topping success of England’s squash team at the Commonwealth Games, as the country became one of the most successful nations since the game was introduced,Continue reading “Squash club opens its doors to raise awareness of the world’s healthiest sport”

Staffordshire Scream Park unveils line up for its blood curdling Halloween events

A Staffordshire scream park is to extend its terror inducing Halloween fright nights for 2022 following the sell-out success of their festival themed scare attraction last year. This October the National Forest Adventure Farm, in Tatenhill, near Burton, will play host to 15-nights of gruesome fright nights as part of their Screamfest festival of terror.Continue reading “Staffordshire Scream Park unveils line up for its blood curdling Halloween events”

Making Trails hits the headlines with bid to save Britain’s struggling High Streets

Creative Word PR has been supporting art project Making Trails in raising awareness of how the arts can support the rejuvenation of High Streets post pandemic. Read their latest coverage in leading Government trade publications Public Sector Executive and LocalGov. Showcasing the success of the independent art trails in increasing footfall and instilling a senseContinue reading “Making Trails hits the headlines with bid to save Britain’s struggling High Streets”

Regional PR a dying art or a powerful ally?

When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or a powerful ally?”

Could art be the answer to saving Britain’s struggling High Streets?

Towns are being urged to embrace outdoor art as a way of saving Britain’s dying High Streets and increasing footfall in struggling towns. Despite positive steps, footfall in UK town centres is still well below pre-pandemic levels, as many shoppers turn to the convenience of online shopping with nearly 50 stores a day closing onContinue reading “Could art be the answer to saving Britain’s struggling High Streets?”

Hiking with a Viking to encourage sustainable school travel

Burton school children have been encouraged to walk to school with a Viking in a bid to ease congestion and reduce pollution. For Walk to School Week Outwoods Primary School, in Harehedge Lane, took part in a series of activities to encourage families to ditch the car and get active while walking to school. DesignedContinue reading “Hiking with a Viking to encourage sustainable school travel”

7 reasons your PR is failing

Frustrated that your PR doesn’t seem to be getting the reaction you had hoped? Feel confused as to the benefits and not seeing the results you had wanted? You could be making these common mistakes when it comes to PR for SMEs. Used right PR can be a great asset and have multiple benefits forContinue reading “7 reasons your PR is failing”

Burton garage goes green as it celebrates record year

Crescent Motors, in Wetmore Road, is leading the way in service and repairs for electric vehicles following investment in greener technology as they celebrate a record year for the family firm. After installing new equipment and training staff, the independent garage is now home to one of only 6.5% of mechanics in the UK currentlyContinue reading “Burton garage goes green as it celebrates record year”

Why good PR is about more than just a press release

So, you’ve got a big event coming up, won an award, seen sales soar or you are starting to launch a new product? You just need to send out a press release right? When it comes to PR there is a lot more to getting good coverage then writing a press release and sending itContinue reading “Why good PR is about more than just a press release”