Ever wondered why your press release gets no response yet rival businesses seem to always be hitting the headlines? Journalists receive hundreds of press releases every week. Their inboxes are usually full of the latest news stories with businesses all vying for their attention. So, what do reporters hate to see in their inboxes? HavingContinue reading “5 things journalists hate to see in a pitch”
Category Archives: News
2022 in 12 moments for Creative Word PR
Ever wondered what life is like at an independent PR and content writing service? Would you like to know what owner Cheryl Morris does each day? As we approach the 12 days of Christmas, we take a minute to look back at 12 moments that have shaped our year to give an insight into theContinue reading “2022 in 12 moments for Creative Word PR”
What makes a good story a winning pitch for a journalist?
Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”
Queens Award for Voluntary Service
Director Cheryl Morris was proud to be invited to join other Buddy Bag Foundation volunteers in celebrating receiving the Queen’s Award for Voluntary Service. Handed out as part of the Platinum Jubliee Celebrations on June 2nd 2022, the award recognises all of the hard work of volunteers in supporting the Buddy Bag Foundation to helpContinue reading “Queens Award for Voluntary Service”
Regional PR a dying art or a powerful ally?
When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or a powerful ally?”
7 reasons your PR is failing
Frustrated that your PR doesn’t seem to be getting the reaction you had hoped? Feel confused as to the benefits and not seeing the results you had wanted? You could be making these common mistakes when it comes to PR for SMEs. Used right PR can be a great asset and have multiple benefits forContinue reading “7 reasons your PR is failing”
Why good PR is about more than just a press release
So, you’ve got a big event coming up, won an award, seen sales soar or you are starting to launch a new product? You just need to send out a press release right? When it comes to PR there is a lot more to getting good coverage then writing a press release and sending itContinue reading “Why good PR is about more than just a press release”
Celebrating International Women’s Day
Only eight of the UK’s top 100 companies are headed up by women. Despite recent positive strides to create more diversity in senior management roles there are still industries, like print, where men make up the majority of the work force – 69% of print workers are male. To celebrate International Women’s Day Managing DirectorContinue reading “Celebrating International Women’s Day”
Another year of CIPR accreditation!
Creative Word PR is a proud member of the Chartered Institute of Public Relations. CIPR is the world’s only Royal Chartered professional body for public relations practitioners. The governing body oversees the standards and ethics of the industry to maintain and advance standards. The Continuing Professional Development (CPD) scheme offers the opportunity for members toContinue reading “Another year of CIPR accreditation!”
PR Moment for Creative Word PR
Creative Word PR has been chosen alongside other PR professionals to talk about the issue of mental health in the industry for a trade magazine. PR Moment, a leading publication for the PR industry, asked for an insight in to the industry and how practitioners can support their mental health through the pandemic. Cheryl Morris,Continue reading “PR Moment for Creative Word PR”
Creative Word PR 