AI created content is seeping into every part of life, from court reports to medical advice and election data, it is becoming harder to distinguish the real-life content from the AI generated. A recent news report exposed how an ‘expert’ brought in to give evidence in a US trial used ChatGPT to create his responsesContinue reading “Are industry ‘experts’ slowly becoming a thing of the past with the rise of AI?”
Tag Archives: AI
PR and SEO – 2026’s power couple
If PR tells a brand story to spark interest, then SEO is how you capture it. In an increasingly digital world PR and SEO are often being seen as the power couple of marketing helping to build trust and visibility to build brand reputation and get results. But how do they actually work and whatContinue reading “PR and SEO – 2026’s power couple”
Four new jobs for AI tech company as it expands in Staffordshire
Perfect Virtual, which specialises in making data and Artificial Intelligence software simpler to increase a business’ profit margins, has launched a base in Staffordshire and is now looking to take on 4 new members of staff. Run by Rohit Parmar-Mistry the firm has been supporting businesses around the world for the last two years helpingContinue reading “Four new jobs for AI tech company as it expands in Staffordshire”
Creative Word PR 