Content which uses visuals such as photographs or videos performs 94% better than those without, but how do you know what makes a good photograph for the media and how can you get stand out pictures on a budget? Victoria Wilcox of local creative and photography studio Pictoria has worked as a Picture Editor andContinue reading “Interview with a photographer – from storytelling to budget – how to get the most out of your photography!”
Tag Archives: burton on trent
Burton Barrel Roll needs your help to celebrate Brewing Capital of the World
Businesses are being urged to get behind a project to bring a permanent art sculpture to a Staffordshire town recognising its longstanding connections with the brewing industry. The Burton Barrel Roll is a 10-week art trail being held in and around Burton town centre this summer. Designed by art trail specialists, Making Trails, to increaseContinue reading “Burton Barrel Roll needs your help to celebrate Brewing Capital of the World”
Why managing brand reputation with good PR and content is crucial for recruitment
Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”
Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area
Burton school praised as ‘highly ambitious’ as they create new forest school sessions to help more youngsters to benefit from learning outdoors. Grange School, in Shobnall Close, Burton on Trent, has seen pupils bug hunting, designing weave sculptures and toasting marshmallows on an outdoor firepit after adapting an underused area of the school site toContinue reading “Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area”
2023 – a year of firsts, records and collaboration
Wow, what a year! From invitations to the House of Lords and record ticket sales for PR campaigns to sharing expertise and reflecting on milestones of national importance. 2023 has certainly been a busy year and one which has brought about many interesting projects as well as personal achievements and continued collaborations. As Christmas drawsContinue reading “2023 – a year of firsts, records and collaboration”
How do I know if my PR is working?
When promoting your business, it is very rare you only ever carry out one type of marketing activity at a time. You often have several activities running simultaneously, such as a website that promotes the business, social media posts, customer engagement and newsletters. With all these messages running at once how can you really determineContinue reading “How do I know if my PR is working?”
Thousands of dazzling lights added to magical winter wonderland this Christmas
Prepare for a magical winter wonderland this Christmas as a Staffordshire farm park is transformed into an interactive North Pole adventure complete with a new for 2023 winter light walkway. The National Forest Adventure Farm, in Burton on Trent, will be taking on the sights, sounds and smells of Christmas as families are transported toContinue reading “Thousands of dazzling lights added to magical winter wonderland this Christmas”
Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city
Nottingham Business School has doubled its intake to self-employment course Marketing Mavericks to offer more students the unique opportunity to gain first-hand experience of running their own business in a bid to boost enterprise in the city. The business school, part of Nottingham Trent University, was the first in the UK to offer the practicalContinue reading “Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city”
What is PR and how can it help my business?
PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”
Burton school celebrating after glowing Ofsted report completes hat trick of recognitions
A Burton school is celebrating after receiving a glowing Ofsted report recognising the way pupils ‘engage with learning and with each other’ as ‘impressive’. It is the latest in a hat trick of accolades for the town junior school. Burton Fields School, in Outwoods Street, has been praised as Good, only narrowly missing an overallContinue reading “Burton school celebrating after glowing Ofsted report completes hat trick of recognitions”
Creative Word PR 