Online media sources have for the first time become more popular than TV according to the latest Ofcom media consumption report. The report which outlines the changing ways people consume news and their approach to media shows a shift in attitudes towards mainstream media outlets. What does that mean for businesses and does it changeContinue reading “What does Ofcoms News Consumption 2024 report mean for PR?”
Tag Archives: cheryl morris
Staffordshire farmers get inspiration from world’s largest pumpkin farms for new autumn event
Staffordshire farm park to launch a new Pumpkin Village with 30 acres of pickable pumpkins, live music, entertainment and seasonal stalls inspired by some of the largest pumpkin farms in the world. The National Forest Adventure Farm, in Postern Road, Tatenhill, is launching its biggest pumpkin picking celebration yet next month as it brings InstagramContinue reading “Staffordshire farmers get inspiration from world’s largest pumpkin farms for new autumn event”
5 things journalists hate to see in a pitch
Struggling to get your press release picked up by journalists? Hearing ‘no thank you’ more than yes, it could be that you are falling foul of these common mistakes when pitching. Reporters receive hundreds of press releases every week. Their inboxes are full of PRs trying to get their attention. Don’t let these top journalistContinue reading “5 things journalists hate to see in a pitch”
Raptor Ranch unleashes dino fun at a Staffordshire farm
Walk with prehistoric beasts as interactive dinosaur experience Raptor Ranch comes to Staffordshire this half term. The National Forest Adventure Farm, in Tatenhill, will be opening the doors on Raptor Ranch from Saturday 25th May to Sunday 2nd June for a week of roarsome dinosaur fun. Come face to face with a T-rex, explore theContinue reading “Raptor Ranch unleashes dino fun at a Staffordshire farm”
Interview with a photographer – from storytelling to budget – how to get the most out of your photography!
Content which uses visuals such as photographs or videos performs 94% better than those without, but how do you know what makes a good photograph for the media and how can you get stand out pictures on a budget? Victoria Wilcox of local creative and photography studio Pictoria has worked as a Picture Editor andContinue reading “Interview with a photographer – from storytelling to budget – how to get the most out of your photography!”
Why managing brand reputation with good PR and content is crucial for recruitment
Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”
Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area
Burton school praised as ‘highly ambitious’ as they create new forest school sessions to help more youngsters to benefit from learning outdoors. Grange School, in Shobnall Close, Burton on Trent, has seen pupils bug hunting, designing weave sculptures and toasting marshmallows on an outdoor firepit after adapting an underused area of the school site toContinue reading “Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area”
How do I know if my PR is working?
When promoting your business, it is very rare you only ever carry out one type of marketing activity at a time. You often have several activities running simultaneously, such as a website that promotes the business, social media posts, customer engagement and newsletters. With all these messages running at once how can you really determineContinue reading “How do I know if my PR is working?”
Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city
Nottingham Business School has doubled its intake to self-employment course Marketing Mavericks to offer more students the unique opportunity to gain first-hand experience of running their own business in a bid to boost enterprise in the city. The business school, part of Nottingham Trent University, was the first in the UK to offer the practicalContinue reading “Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city”
What is PR and how can it help my business?
PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”
Creative Word PR 