Students given a lesson in entrepreneurship

A Staffordshire marketing expert is training the next generation of small business owners as a unique collaboration with a Midlands university offers a rare opportunity for students to buck the declining trend in self-employment. Nottingham Trent University has launched the first of its Marketing Mavericks courses with Victoria Prince of Touchpoints Marketing, who was recentlyContinue reading “Students given a lesson in entrepreneurship”

Spring is in the air as Lambing Live returns to a Staffordshire farm

Hundreds of new lambs, chicks, piglets and kid goats mean that Spring is definitely in the air at a Staffordshire farm this February. The National Forest Adventure Farm, in Tatenhill, will be alive with the bustling patter of tiny hooves and feet as the popular New Life on the Farm event welcomes in the arrivalContinue reading “Spring is in the air as Lambing Live returns to a Staffordshire farm”

130% growth for Fluid Ads as post COVID marketing sees online rise in digital spend

Digital advertising experts Fluid Ads are looking to create a new hub in the UK and US as demand for online advertising technology continues to rise post COVID. The global digital advertising platform are pioneering in the UK, designing personalised adverts and providing a complete advertising platform for digital display advertising solutions from design toContinue reading “130% growth for Fluid Ads as post COVID marketing sees online rise in digital spend”

2022 in 12 moments for Creative Word PR

Ever wondered what life is like at an independent PR and content writing service? Would you like to know what owner Cheryl Morris does each day? As we approach the 12 days of Christmas, we take a minute to look back at 12 moments that have shaped our year to give an insight into theContinue reading “2022 in 12 moments for Creative Word PR”

What makes a good story a winning pitch for a journalist?

Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”

Queens Award for Voluntary Service

Director Cheryl Morris was proud to be invited to join other Buddy Bag Foundation volunteers in celebrating receiving the Queen’s Award for Voluntary Service. Handed out as part of the Platinum Jubliee Celebrations on June 2nd 2022, the award recognises all of the hard work of volunteers in supporting the Buddy Bag Foundation to helpContinue reading “Queens Award for Voluntary Service”

Squash club opens its doors to raise awareness of the world’s healthiest sport

Burton’s longstanding tennis and squash club is hoping to encourage more people to enjoy racket sports after figures reveal the number of squash players in England is dwindling. Despite the medal-topping success of England’s squash team at the Commonwealth Games, as the country became one of the most successful nations since the game was introduced,Continue reading “Squash club opens its doors to raise awareness of the world’s healthiest sport”

Regional PR a dying art or a powerful ally?

When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or a powerful ally?”

Another year of CIPR accreditation!

Creative Word PR is a proud member of the Chartered Institute of Public Relations. CIPR is the world’s only Royal Chartered professional body for public relations practitioners. The governing body oversees the standards and ethics of the industry to maintain and advance standards. The Continuing Professional Development (CPD) scheme offers the opportunity for members toContinue reading “Another year of CIPR accreditation!”

What makes a good story a winning pitch for a journalist?

Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”