Your company is taking off and you need extra support to bring your brand to the next level and maximise your growth, but where do you start? If your team is ready to invest in public relations but you aren’t quite sure how to fill that gap, then let’s look at the options. Do youContinue reading “Freelance versus inhouse PR team: how to know what level of support you need?”
Tag Archives: content
Why PR should be seen like networking but to a wider audience
When it comes to networking most business owners and employees will have been to some form of event during their career. Whether an industry expo, regular meeting or online group, networking helps to build connections with likeminded businesspeople creating opportunities for growth and collaboration. Statistics show that small businesses grow twice as fast with supportContinue reading “Why PR should be seen like networking but to a wider audience”
Creative Word PR celebrates its 10th birthday
This month marks 10 years since I started Creative Word PR. Since then, there have been many milestone moments, from meeting the Small Business Minister at the House of Lords and visits from HRH King Charles to having a lamb born right in front of me live on air and giant dinosaurs roaming the streetsContinue reading “Creative Word PR celebrates its 10th birthday”
Sparkling display set to return to dazzle Staffordshire skies
Sparkling displays, live music and aerial fire shows will light up the Staffordshire skies as a Burton farm brings back its sell out Bonfire Night family event. Fireworks at the Farm, which launched last year and packed three sell out nights to celebrate the firework season, is set to return to the National Forest AdventureContinue reading “Sparkling display set to return to dazzle Staffordshire skies”
What does Ofcoms News Consumption 2024 report mean for PR?
Online media sources have for the first time become more popular than TV according to the latest Ofcom media consumption report. The report which outlines the changing ways people consume news and their approach to media shows a shift in attitudes towards mainstream media outlets. What does that mean for businesses and does it changeContinue reading “What does Ofcoms News Consumption 2024 report mean for PR?”
5 things journalists hate to see in a pitch
Struggling to get your press release picked up by journalists? Hearing ‘no thank you’ more than yes, it could be that you are falling foul of these common mistakes when pitching. Reporters receive hundreds of press releases every week. Their inboxes are full of PRs trying to get their attention. Don’t let these top journalistContinue reading “5 things journalists hate to see in a pitch”
10 easy ways to make sure your website news section is growing your business
Regularly updating your website is not only good for brand awareness it is essential for promoting strong business growth. Search engines value fresh and relevant content. By updating your website regularly you signal to search engines that your site is active, increasing the chances of higher rankings and improved organic visibility. Get the most outContinue reading “10 easy ways to make sure your website news section is growing your business”
Interview with a photographer – from storytelling to budget – how to get the most out of your photography!
Content which uses visuals such as photographs or videos performs 94% better than those without, but how do you know what makes a good photograph for the media and how can you get stand out pictures on a budget? Victoria Wilcox of local creative and photography studio Pictoria has worked as a Picture Editor andContinue reading “Interview with a photographer – from storytelling to budget – how to get the most out of your photography!”
How do I know if my PR is working?
When promoting your business, it is very rare you only ever carry out one type of marketing activity at a time. You often have several activities running simultaneously, such as a website that promotes the business, social media posts, customer engagement and newsletters. With all these messages running at once how can you really determineContinue reading “How do I know if my PR is working?”
How to get the most out of your PR budget?
Economic changes mean that businesses are under increasing pressure to make every penny count so whatever your budget might be you want to know that your PR is getting the best results possible. Simple steps can make a big difference to how your budget performs. From how you recruit to what you do to integrateContinue reading “How to get the most out of your PR budget?”
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