‘We think we need to be getting more press coverage’ It is a phrase I hear a lot and although technically ‘yes’ I can get coverage my first response is always why? As with any marketing activity without focus PR rarely gets the results that you are looking for. In today’s noisy media landscape justContinue reading “Why PR without strategy fails to deliver”
Tag Archives: strategy
Top three triggers that see businesses turn to PR
In a recent survey PR was the fifth most popular marketing tool behind social media and email marketing. For many businesses, and rightly so, it is not the first activity they undertake. Knowing when to strike out in the media and how to get the most out of your activity is a careful balancing act.Continue reading “Top three triggers that see businesses turn to PR”
Creative Word PR 