When it comes to PR what is it that makes your campaign work? Is it your PR teams expertise or contacts that get you noticed? And how will you know if you are working with the right professionals to get the outcomes you are looking for until you see the result? With a multitude ofContinue reading “5 questions to ask a PR professional before starting your next campaign”
Tag Archives: media
Winter wonderland receives a festive makeover as farm park transports families to the North Pole
Singing snowmen, festive treats, thousands of dazzling ‘Northern lights’ and a visit to see the big man himself as popular winter wonderland returns to the Midlands transporting families on an immersive North Pole adventure. Join the National Forest Adventure Farm, in Burton on Trent, as they take on the sights, sounds and smells of theContinue reading “Winter wonderland receives a festive makeover as farm park transports families to the North Pole”
What does Ofcoms News Consumption 2024 report mean for PR?
Online media sources have for the first time become more popular than TV according to the latest Ofcom media consumption report. The report which outlines the changing ways people consume news and their approach to media shows a shift in attitudes towards mainstream media outlets. What does that mean for businesses and does it changeContinue reading “What does Ofcoms News Consumption 2024 report mean for PR?”
5 things journalists hate to see in a pitch
Struggling to get your press release picked up by journalists? Hearing ‘no thank you’ more than yes, it could be that you are falling foul of these common mistakes when pitching. Reporters receive hundreds of press releases every week. Their inboxes are full of PRs trying to get their attention. Don’t let these top journalistContinue reading “5 things journalists hate to see in a pitch”
Interview with a photographer – from storytelling to budget – how to get the most out of your photography!
Content which uses visuals such as photographs or videos performs 94% better than those without, but how do you know what makes a good photograph for the media and how can you get stand out pictures on a budget? Victoria Wilcox of local creative and photography studio Pictoria has worked as a Picture Editor andContinue reading “Interview with a photographer – from storytelling to budget – how to get the most out of your photography!”
How PR fits into the marketing mix
“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
What is PR and how can it help my business?
PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”
5 things journalists hate to see in a pitch
Ever wondered why your press release gets no response yet rival businesses seem to always be hitting the headlines? Journalists receive hundreds of press releases every week. Their inboxes are usually full of the latest news stories with businesses all vying for their attention. So, what do reporters hate to see in their inboxes? HavingContinue reading “5 things journalists hate to see in a pitch”
What makes a good story a winning pitch for a journalist?
Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”
What makes a good story a winning pitch for a journalist?
Every day journalists receive hundreds of press releases from businesses keen to get their story in the news. With only a small number of stories chosen for each publication how do you make sure your press release makes the cut? What makes a good story turn into winning media coverage? Having worked in the mediaContinue reading “What makes a good story a winning pitch for a journalist?”
Creative Word PR 