South Derbyshire led STEM education project is calling on businesses to support local schools in helping the next generation of engineers. Holly Davies, who runs science, technology, engineering and maths (STEM) education workshops through STEM Venturi, based in Hilton, is appealing for help to build greater links between businesses and schools to bridge the UK’sContinue reading “Businesses urged to support schools in inspiring the next generation of engineers”
Tag Archives: pr
Interview with a photographer – from storytelling to budget – how to get the most out of your photography!
Content which uses visuals such as photographs or videos performs 94% better than those without, but how do you know what makes a good photograph for the media and how can you get stand out pictures on a budget? Victoria Wilcox of local creative and photography studio Pictoria has worked as a Picture Editor andContinue reading “Interview with a photographer – from storytelling to budget – how to get the most out of your photography!”
How PR fits into the marketing mix
“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Why managing brand reputation with good PR and content is crucial for recruitment
Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”
Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area
Burton school praised as ‘highly ambitious’ as they create new forest school sessions to help more youngsters to benefit from learning outdoors. Grange School, in Shobnall Close, Burton on Trent, has seen pupils bug hunting, designing weave sculptures and toasting marshmallows on an outdoor firepit after adapting an underused area of the school site toContinue reading “Praise for ‘highly ambitious’ Burton school as it launches new outdoor learning area”
2023 – a year of firsts, records and collaboration
Wow, what a year! From invitations to the House of Lords and record ticket sales for PR campaigns to sharing expertise and reflecting on milestones of national importance. 2023 has certainly been a busy year and one which has brought about many interesting projects as well as personal achievements and continued collaborations. As Christmas drawsContinue reading “2023 – a year of firsts, records and collaboration”
How do I know if my PR is working?
When promoting your business, it is very rare you only ever carry out one type of marketing activity at a time. You often have several activities running simultaneously, such as a website that promotes the business, social media posts, customer engagement and newsletters. With all these messages running at once how can you really determineContinue reading “How do I know if my PR is working?”
PR fails and how to avoid them
From poor timing to mixed messages, when PR goes wrong you can find your business thrown into the spotlight for all the wrong reasons. Just as a good PR campaign can make a company, bad press can break it, leaving firms not only out of pocket financially but sometimes struggling to recover their reputation. KnowingContinue reading “PR fails and how to avoid them”
Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city
Nottingham Business School has doubled its intake to self-employment course Marketing Mavericks to offer more students the unique opportunity to gain first-hand experience of running their own business in a bid to boost enterprise in the city. The business school, part of Nottingham Trent University, was the first in the UK to offer the practicalContinue reading “Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city”
What is PR and how can it help my business?
PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”
Creative Word PR 