When it comes to networking most business owners and employees will have been to some form of event during their career. Whether an industry expo, regular meeting or online group, networking helps to build connections with likeminded businesspeople creating opportunities for growth and collaboration. Statistics show that small businesses grow twice as fast with supportContinue reading “Why PR should be seen like networking but to a wider audience”
Tag Archives: social media
What are the top five ways a business can protect its brand reputation?
When it comes to sales, your brand and what people think about your business is key. People buy from companies they like and trust. It is why a poorly managed crisis can easily hit turnover and see a business quickly struggling to recover. Managing brand reputation and building a business that people can relate toContinue reading “What are the top five ways a business can protect its brand reputation?”
Why PR should be part of your marketing plan – an interview with a marketing expert
PR and marketing can often get confused with businesses unclear which method to use to reach their target market and boost sales. However, the right mix of activity can be a very powerful tool in helping to reach new markets and create brand awareness that elevates your product or service. How do you know ifContinue reading “Why PR should be part of your marketing plan – an interview with a marketing expert”
5 questions to ask a PR professional before starting your next campaign
When it comes to PR what is it that makes your campaign work? Is it your PR teams expertise or contacts that get you noticed? And how will you know if you are working with the right professionals to get the outcomes you are looking for until you see the result? With a multitude ofContinue reading “5 questions to ask a PR professional before starting your next campaign”
What does Ofcoms News Consumption 2024 report mean for PR?
Online media sources have for the first time become more popular than TV according to the latest Ofcom media consumption report. The report which outlines the changing ways people consume news and their approach to media shows a shift in attitudes towards mainstream media outlets. What does that mean for businesses and does it changeContinue reading “What does Ofcoms News Consumption 2024 report mean for PR?”
How PR fits into the marketing mix
“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Creative Word PR 