From poor timing to mixed messages, when PR goes wrong you can find your business thrown into the spotlight for all the wrong reasons. Just as a good PR campaign can make a company, bad press can break it, leaving firms not only out of pocket financially but sometimes struggling to recover their reputation. KnowingContinue reading “PR fails and how to avoid them”
Category Archives: News
Thousands of dazzling lights added to magical winter wonderland this Christmas
Prepare for a magical winter wonderland this Christmas as a Staffordshire farm park is transformed into an interactive North Pole adventure complete with a new for 2023 winter light walkway. The National Forest Adventure Farm, in Burton on Trent, will be taking on the sights, sounds and smells of Christmas as families are transported toContinue reading “Thousands of dazzling lights added to magical winter wonderland this Christmas”
Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city
Nottingham Business School has doubled its intake to self-employment course Marketing Mavericks to offer more students the unique opportunity to gain first-hand experience of running their own business in a bid to boost enterprise in the city. The business school, part of Nottingham Trent University, was the first in the UK to offer the practicalContinue reading “Nottingham students getting a taste of self-employment as course extended for second year to boost enterprise in the city”
What is PR and how can it help my business?
PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”
Staffordshire students given unique chance to try their hand at special effects scare make up
College students have had the unique chance to try their hand at creating gruesome underworld demons, blood thirsty zombies and crazed clowns as Halloween scream park Screamfest is one of the only fright nights in the country to offer special effects work experience opportunities. Hair and Media Make up students from Newcastle and Staffordshire CollegeContinue reading “Staffordshire students given unique chance to try their hand at special effects scare make up”
Regional PR a dying art or powerful ally?
When it comes to PR the power of the local press can sometimes be underestimated. Unfortunately, the 1500 regional newspapers, 600 radio stations and numerous regional broadcasters can be seen by some as the poor relation to the big bright lights of the national news. I often hear “nobody reads their local newspaper anymore,” “everyoneContinue reading “Regional PR a dying art or powerful ally?”
How to get the most out of your PR budget?
Economic changes mean that businesses are under increasing pressure to make every penny count so whatever your budget might be you want to know that your PR is getting the best results possible. Simple steps can make a big difference to how your budget performs. From how you recruit to what you do to integrateContinue reading “How to get the most out of your PR budget?”
Busting PR Myths
Part of our new series to demystify PR for SMEs, Busting PR Myths will provide straightforward answers to your most common questions about PR. From how it works to whether it is really right for your business, find out everything you need to know to make an informed decision. Each month we will tackle aContinue reading “Busting PR Myths”
National Service remembered
This year is the 60th anniversary since the end of National Service in Britain. To mark the occasion Creative Word PR was honoured to support Staffordshire public art specialists Making Trails in creating a unique exhibition at The National Memorial Arboretum in Alrewas. Remembering National Service, working in conjunction with the Royal British Legion, wasContinue reading “National Service remembered”
5 things journalists hate to see in a pitch
Ever wondered why your press release gets no response yet rival businesses seem to always be hitting the headlines? Journalists receive hundreds of press releases every week. Their inboxes are usually full of the latest news stories with businesses all vying for their attention. So, what do reporters hate to see in their inboxes? HavingContinue reading “5 things journalists hate to see in a pitch”
Creative Word PR 