Your company is taking off and you need extra support to bring your brand to the next level and maximise your growth, but where do you start? If your team is ready to invest in public relations but you aren’t quite sure how to fill that gap, then let’s look at the options. Do youContinue reading “Freelance versus inhouse PR team: how to know what level of support you need?”
Tag Archives: marketing
Why PR should be seen like networking but to a wider audience
When it comes to networking most business owners and employees will have been to some form of event during their career. Whether an industry expo, regular meeting or online group, networking helps to build connections with likeminded businesspeople creating opportunities for growth and collaboration. Statistics show that small businesses grow twice as fast with supportContinue reading “Why PR should be seen like networking but to a wider audience”
What are the top five ways a business can protect its brand reputation?
When it comes to sales, your brand and what people think about your business is key. People buy from companies they like and trust. It is why a poorly managed crisis can easily hit turnover and see a business quickly struggling to recover. Managing brand reputation and building a business that people can relate toContinue reading “What are the top five ways a business can protect its brand reputation?”
Why PR should be part of your marketing plan – an interview with a marketing expert
PR and marketing can often get confused with businesses unclear which method to use to reach their target market and boost sales. However, the right mix of activity can be a very powerful tool in helping to reach new markets and create brand awareness that elevates your product or service. How do you know ifContinue reading “Why PR should be part of your marketing plan – an interview with a marketing expert”
5 questions to ask a PR professional before starting your next campaign
When it comes to PR what is it that makes your campaign work? Is it your PR teams expertise or contacts that get you noticed? And how will you know if you are working with the right professionals to get the outcomes you are looking for until you see the result? With a multitude ofContinue reading “5 questions to ask a PR professional before starting your next campaign”
Event aims to boost business growth in Newcastle-under-Lyme as project celebrates 30 new startups in the town
Staffordshire businesses are being urged to unite as part of a project to boost business growth in Newcastle-under-Lyme. Economic growth programme Your Path to Profit, which was created by Staffordshire entrepreneurs Vic Taylor and Veronica Kitton, focuses on helping people take the next step into self-employment. Working with Keele University the duo has supported 30Continue reading “Event aims to boost business growth in Newcastle-under-Lyme as project celebrates 30 new startups in the town”
What does Ofcoms News Consumption 2024 report mean for PR?
Online media sources have for the first time become more popular than TV according to the latest Ofcom media consumption report. The report which outlines the changing ways people consume news and their approach to media shows a shift in attitudes towards mainstream media outlets. What does that mean for businesses and does it changeContinue reading “What does Ofcoms News Consumption 2024 report mean for PR?”
10 easy ways to make sure your website news section is growing your business
Regularly updating your website is not only good for brand awareness it is essential for promoting strong business growth. Search engines value fresh and relevant content. By updating your website regularly you signal to search engines that your site is active, increasing the chances of higher rankings and improved organic visibility. Get the most outContinue reading “10 easy ways to make sure your website news section is growing your business”
How PR fits into the marketing mix
“Advertising is saying you are good. PR is getting someone else to say you’re good.” As former Apple executive Jean-Louis Gassee explains PR and marketing are two very different things. Although unfortunately they are often confused by businesses unaware of the subtle difference as they chose one or the other failing to get the rightContinue reading “How PR fits into the marketing mix”
Why managing brand reputation with good PR and content is crucial for recruitment
Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”
Creative Word PR 