Why PR should be seen like networking but to a wider audience

When it comes to networking most business owners and employees will have been to some form of event during their career. Whether an industry expo, regular meeting or online group, networking helps to build connections with likeminded businesspeople creating opportunities for growth and collaboration. Statistics show that small businesses grow twice as fast with supportContinue reading “Why PR should be seen like networking but to a wider audience”

Why managing brand reputation with good PR and content is crucial for recruitment

Around 70% of candidates use Google to look for jobs and research potential employers. From checking out company profiles to researching the team ethos and scouring reviews, what potential candidates read about a business online can have a huge impact on their potential to recruit new employees. Statistics from OnHires.com shows 55% of people admitContinue reading “Why managing brand reputation with good PR and content is crucial for recruitment”

What is PR and how can it help my business?

PR, or public relations, in simple terms is the art of getting your business positively featured in press such as local newspapers, trade magazines, industry blogs, TV shows, podcasts and Radio. In reality it involves much more than that, but the primary goal is to manage the way a person or organisation shares information toContinue reading “What is PR and how can it help my business?”

Think local this Christmas with Small Business Saturday

Small Business Saturday is a national movement held on the first Saturday in December every year. It is designed to encourage people to think local with their shopping and raise awareness of supporting independent businesses not just at Christmas but all year round. This year the campaign is even more important in helping small, independentContinue reading “Think local this Christmas with Small Business Saturday”