In a recent survey PR was the fifth most popular marketing tool behind social media and email marketing. For many businesses, and rightly so, it is not the first activity they undertake. Knowing when to strike out in the media and how to get the most out of your activity is a careful balancing act.Continue reading “Top three triggers that see businesses turn to PR”
Tag Archives: cheryl morris
Can ‘ewe’ believe it?
Staffordshire farmers are seeing double as rare lambs are set to strike again during Spring event making a bumper quota of new arrivals for families this half term. The National Forest Adventure Farm, in Tatenhill, is shocked to discover that they will once again be blessed with quadruplets this half term during New Life onContinue reading “Can ‘ewe’ believe it?”
PR and SEO – 2026’s power couple
If PR tells a brand story to spark interest, then SEO is how you capture it. In an increasingly digital world PR and SEO are often being seen as the power couple of marketing helping to build trust and visibility to build brand reputation and get results. But how do they actually work and whatContinue reading “PR and SEO – 2026’s power couple”
Calling all crafters as town creates new makers’ market to boost creative industry
Crafty entrepreneurs are being given the chance to shine as a Staffordshire town opens an independent haberdashery and makers market full of locally, handmade gifts, confectionary and homeware. The Crafty Attic is being created at Helen’s Bake House and Tearoom, in Market Place, Burton. Focused on showcasing handmade and collectible goods, it will be aContinue reading “Calling all crafters as town creates new makers’ market to boost creative industry”
Freelance versus inhouse PR team: how to know what level of support you need?
Your company is taking off and you need extra support to bring your brand to the next level and maximise your growth, but where do you start? If your team is ready to invest in public relations but you aren’t quite sure how to fill that gap, then let’s look at the options. Do youContinue reading “Freelance versus inhouse PR team: how to know what level of support you need?”
Why PR should be seen like networking but to a wider audience
When it comes to networking most business owners and employees will have been to some form of event during their career. Whether an industry expo, regular meeting or online group, networking helps to build connections with likeminded businesspeople creating opportunities for growth and collaboration. Statistics show that small businesses grow twice as fast with supportContinue reading “Why PR should be seen like networking but to a wider audience”
Creative Word PR celebrates its 10th birthday
This month marks 10 years since I started Creative Word PR. Since then, there have been many milestone moments, from meeting the Small Business Minister at the House of Lords and visits from HRH King Charles to having a lamb born right in front of me live on air and giant dinosaurs roaming the streetsContinue reading “Creative Word PR celebrates its 10th birthday”
Burton estate agency expanding after being recognised as one of the top in the country
Burton estate agency is set to expand after being recognised as one of the best in the business by an independent UK property award. Open House Burton and Swadlincote, based in Gretton House, Third Avenue, Branston, has been singled out for the British Property Awards gold award for UK estate agents. Run by husband-and-wife duoContinue reading “Burton estate agency expanding after being recognised as one of the top in the country”
Staffordshire farm bursting with fun as ‘Willy Wonka of bubbles’ brings bubble bonanza to the Midlands
Bubble bonanza is taking over a Staffordshire farm park as the UK’s leading 12 times Guinness World Record bubbleologist brings his unique mix of show stopping giant bubbles to the family friendly attraction. Samsam Bubbleman, who has performed for HRH King Charles and even featured in the 2012 Olympic Opening Ceremony and Disney’s 2019 remakeContinue reading “Staffordshire farm bursting with fun as ‘Willy Wonka of bubbles’ brings bubble bonanza to the Midlands”
What are the top five ways a business can protect its brand reputation?
When it comes to sales, your brand and what people think about your business is key. People buy from companies they like and trust. It is why a poorly managed crisis can easily hit turnover and see a business quickly struggling to recover. Managing brand reputation and building a business that people can relate toContinue reading “What are the top five ways a business can protect its brand reputation?”
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