If PR tells a brand story to spark interest, then SEO is how you capture it. In an increasingly digital world PR and SEO are often being seen as the power couple of marketing helping to build trust and visibility to build brand reputation and get results. But how do they actually work and whatContinue reading “PR and SEO – 2026’s power couple”
Tag Archives: seo
What does Ofcoms News Consumption 2024 report mean for PR?
Online media sources have for the first time become more popular than TV according to the latest Ofcom media consumption report. The report which outlines the changing ways people consume news and their approach to media shows a shift in attitudes towards mainstream media outlets. What does that mean for businesses and does it changeContinue reading “What does Ofcoms News Consumption 2024 report mean for PR?”
10 easy ways to make sure your website news section is growing your business
Regularly updating your website is not only good for brand awareness it is essential for promoting strong business growth. Search engines value fresh and relevant content. By updating your website regularly you signal to search engines that your site is active, increasing the chances of higher rankings and improved organic visibility. Get the most outContinue reading “10 easy ways to make sure your website news section is growing your business”
2022 in 12 moments for Creative Word PR
Ever wondered what life is like at an independent PR and content writing service? Would you like to know what owner Cheryl Morris does each day? As we approach the 12 days of Christmas, we take a minute to look back at 12 moments that have shaped our year to give an insight into theContinue reading “2022 in 12 moments for Creative Word PR”
How to create a website which works!
When you think about a new website for your business it is all too easy to focus on how you want the website to work, the style, colours, imagery. However, to make a website function correctly it is essential as a business you take the time to focus not just on the design but alsoContinue reading “How to create a website which works!”
Why content is just as important as coverage in measuring PR success?
When we talk about PR sometimes it is too easy to simply think about the numbers and where a business is featured. We list the places such as local newspapers, BBC Radio or even specialist trade. You look at whether the titles are in your target area and judge success as having gained media coverageContinue reading “Why content is just as important as coverage in measuring PR success?”
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